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The word innovation gets tossed around a lot in business, but keeping innovation in focus is difficult when you’re in the day-to-day grind of meeting customer orders.

While you may not know it, metalcasting is leading the green movement. Think about it. We are one of the world’s original recyclers.

As metalcasters, it is often up to you to key your customers into the casting process.

From time to time we will use this space to point out some unique applications for cast components. For instance, we all know BMW uses castings in its automobiles, but how about its coffee makers?