Advertising

MODERN CASTING reaches executive and management level personnel at foundries representing every type of casting process and alloy.

The MODERN CASTING audience consists of the following:

  • The AFS membership, which includes the most active, innovative and forward-thinking leaders in the industry.
  • More than 15,000 MODERN CASTING readers in North America, including nonmembers of AFS.
  • A substantial worldwide audience on the new, improved moderncasting.com.
  • Mobile readers—with mobile-friendly site design and digital magazine viewer for all platforms.
  • Targeted webinar and email audiences tailored to specific areas of expertise and interests.
  • Monthly e-newsletter audience of more than 17,000.
  • Annual conference and expo attendees.

Get Started

Contact your advertising sales representative today for details on how best to reach the metalcasting industry with your advertising message.

Midwest, West, Western Canada, International:
Fabio Cavalieri fabio@afsinc.org 708.670.9721
(Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Montana, New Hampshire, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, Wisconsin, Wyoming)

Northeast, Ohio, Southeast, Eastern Canada:
Joe Murphy AdSales25@aol.com 203.254.9595
(Alabama, Connecticut, Delaware, Florida, Georgia, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Virginia, Washington DC, West Virginia)

Click here for the 2020 MODERN CASTING media kit.
Click here for the 2021 MODERN CASTING media kit.
Click here for the 2021 MODERN CASTING Editorial Calendar.
Click here for our 2021 MODERN CASTING Special Issues Calendar.
Click here for our advertising pricing and specifications.

WHY ADVERTISE IN MODERN CASTING?

According to our most recent Readex study, Modern Casting is considered the industry’s most authoritative and credible source of information relevant to respondents’ work.

Facts about Modern Casting readers:

facts

Vehicles for Advertising

Advertisers may reach the MODERN CASTING audience via the following opportunities:

  • MODERN CASTING print and digital magazine
  • MODERN CASTING special publications: Buyer's Guide, Supplier Prospectus, and Metalcasting Supplement
  • MODERN CASTING website
  • MODERN CASTING e-newsletter Hotline
  • Lead generation through sponsored webinars
  • Turnkey targeted email blast and direct mail programs
  • Custom publishing opportunities including reprints of feature articles
  • An additional worldwide audience of 80,000 online readers can be reached via Global Casting Magazine

print

WEBSITE ADVERTISING

The official website for Modern Casting averages more than 17,000 page views per month. All banner ads appear in rotation. Inventory is limited.

  12 Months 6 Months 3 Months 1 Month
Leaderboard (728 x 90 pixels) $695/month $865/month $990/month $1,350/month
Sideboard (300 x 250 pixels) $525/month $650/month $830/month $1,100/month

 

 

 

 

DIGITAL EDITION

The digital edition of Modern Casting includes all of the print advertisements as added value. Embedded hyperlinks are also available without charge. You can add extra pages and/or videos to the digital edition.

Half Page Opposite Front Cover $985/issue (2 Available)
Two Sided Digital Page Inserted $1700/issue
Video Embedded In Existing Ad $600/issue

Discounts for long-term commitments and cross-platform ad packages are available.Custom Digital Publishing is also available. Contact your sales representative for details.

AFS TARGETED DIGITAL ADVERTISING

Think Outside of the Inbox
If you’re only targeting customers via email, you’re missing an opportunity to reach them regularly.
With the modern office redefined, your brand can stay in front of customers wherever they venture – even if they’re not in your database. 

Marketing that Hits the Mark
Targeted Digital Advertising from AFS uses the strength of our industry-leading magazines, Modern Casting and Casting Source, to identify a qualified audience of foundry pros from across the worldwide metalcasting supply chain.
Your brand goes where they go, bringing your message to their computers and mobile devices at a fraction of the cost of other web ad services.

Measure Your Success
Focus your ad delivery by keyword, location and more, and determine your brand’s level of exposure over time. Whatever you choose, transparent metrics reporting lets you watch your investment pay off by tracking every part of your campaign’s reach.

PRESENT EXPOSURE EXPOSURE DOMINANT EXPOSURE
30,000
monthly impressions
50,000
monthly impressions
100,000
monthly impressions
INVESTMENT INVESTMENT INVESTMENT
$1,800 - 3 Months $3,420 - 3 Months $6,480 - 3 Months
$3,420 - 6 Months $6,480 - 6 Months $12,240 - 6 Months
$6,480 - 12 Months $12,240 - 12 Months $23,040 - 12 Months

MODERN CASTING HOTLINE

An editorially driven e-newsletter with the new digital edition of Modern Casting is sent each month to more than 20,500 opt-in subscribers. Hotline Online carries a maximum of four banner ads per edition and an inline native text ad. It is a great way to get your message out to foundries and people involved with the foundry industry. Repetition is key for brand and message recall. Delivered 2nd Wednesday of the month.

AD RATES PER MONTH 12x 6x 3x 1x
Leaderboard (728 x 90 pixels) $1,100 $1,500 $2,000 $2,250
Skyscraper (300 x 500 pixels) $1,500 $2,000 $2,500 $3,000
Sideboard (300 x 250 pixels) $750 $1,000 $1,200 $1,500
Inline Text Native Ad $700 $900 $1,100 $1,300

MODERN CASTING FOUNDRY FILES

An industry news update e-newsletter with new products, personals, and other industry news is sent each month to more than 20,500 opt-in subscribers. Foundry Files carries a maximum of four banner ads per edition and an inline text ad. This is a great way to get your message out to foundries and people involved with the foundry industry. Repetition is key for brand and message recall. Delivered 4th Wednesday of the month.

AD RATES PER MONTH 12x 6x 3x 1x
Leaderboard (728 x 90 pixels) $1,100 $1,500 $2,000 $2,250
Skyscraper (300 x 500 pixels) $1,500 $2,000 $2,500 $3,000
Sideboard (300 x 250 pixels) $750 $1,000 $1,200 $1,500
Inline Text Native Ad $700 $900 $1,100 $1,300

AFS INSIDER NEWS WEEKLY E-NEWSLETTER

AFS Insider News is a weekly e-newsletter delivered to 4,200+ card-carrying AFS members in the metalcasting industry. It carries a maximum of one leaderboard and three sideboard ads per edition. The newsletter goes out every Thursday and ads are sold in monthly flights.

DIGITAL SPECIFICATIONS:
File Format: Static or animated GIF or PNG
File Size: Max of 1MB
Resolution: 72 DPI or greater
Leaderboard Size: 728x90 pixels
Sideboard Size: 300x 250 pixels
URL link optional

  Months with 
Five Weekly Issues
Months with 
Four Weekly Issues
Leaderboard (728x90) (top-of-page) $3,000 $2,400
Sideboard (300x250) (right-hand column) $2,250 $1,800

VIDEO ADVERTISING

1. EMBEDDED VIDEOS IN THE DIGITAL EDITION
Bring your products to life by embedding a video into your ad in the digital version of the magazine. All ads that appear in the print issue of Modern Casting also appear in the digital edition.

RATE:
$600 per month
Click the image on the right to view an embedded video.
Analytics data available for benchmarking.

2. SUPPLIER VIDEO CENTRAL
Supplier Video Central provides supplier decision-makers with one-stop access to informative videos from some of North America’s premier ferrous and nonferrous foundry suppliers.

  • Video placement on Supplier Video Central is in random order each time a visitor comes to the site. You never need to worry that your video is getting pushed permanently to the bottom of the page.
  • The American Foundry Society will be promoting Supplier Video Central continuously to foundries and designers to ensure steady traffic.
  • Periodic reports from AFS are available.
  • Video placements are for a 12-month period with no mid-year substitutions.

CONTENT MARKETING

YOUR MARKETING ASSETS
What to do with your current white papers, videos, print advertisements, magazine editorials, testimonials, etc., that are buried on your company website or marketing drive?

PUT THEM TO WORK FOR YOU
Let the staff at Modern Casting build your content into an easy-to-read custom digital publication and e-blast it to our database on your behalf.

Simply gather your existing information and send it to your ad representative. We format it and convert the file to digital. A live proof is sent to you for approval, then it is blasted out to Modern Casting’s database.

Rate:
$4,500 for up to 8 digital pages.
Independent hosting – 3 month period!
Promoted to Modern Casting audience!
Analytics data available for benchmarking.

E-MAIL BLAST PROGRAM

MULTIPLE WAYS TO TARGET:
Email blasts are an excellent way to target segments of the Modern Casting database. Your customized program includes list fees and all administrative costs. Database is not available for purchase—all email blasts must be administered in-house by Modern Casting staff.

For a list of targeting parameters, contact your representative.

5,000 addresses: $2,500
4,000 addresses: $2,300
3,000 addresses: $2,000
2,000 addresses or fewer: $1,500

Ad materials: HTML file and click through link.

DIRECT MAIL PROGRAM

Direct mail places tangible information in your customers’ hands. Your customized program includes list fees and all sorting and handling costs. Outsource design and printing services also can be included on request. Database is not available for purchase—direct mail programs are administered in-house by Modern Casting staff. For a list of targeting parameters and a custom quote, contact your representative.

Minimum net total billing: $2,000
Postage and handling fees also apply; quoted individually
Turnkey design-print-deliver programs available – contact your rep for a quote.

SPONSORED WEBINARS

A sponsored webinar is one of the strongest lead generation tools available to suppliers. Registrants voluntarily provide detailed contact information in return for the opportunity to view a presentation on a topic of your choice. And a carefully developed webinar presentation not only establishes you as a key expert in the field, but also can be used continually across different platforms.

Promotions for webinar presentations are distributed to the Modern Casting database through all available online channels for 3-4 weeks prior to the presentation date. (In-print promotion can be added at your discretion.) In addition, all administrative and technical needs for the staging of the webinar are handled by Modern Casting staff. Finally, shortly after the live presentation, the data collected on all registrants is provided to the sponsor.

As sponsored webinars are considered co-branded content, your topic and presentation will also receive the benefit of review and feedback from the Modern Casting editorial staff.

Order deadline: 8 weeks prior to week of presentation.

REGISTRANTS PRICE REGISTRANTS PRICE
200+ $12,000 100-124 $9,000
150-199 $11,250 75-99 $7,500
125-149 $10,500 50–74 $5,000

If registration does not reach 50, sponsor will have the option to cancel, reschedule or accept a reduced number of registrants. Webinar topic and presentation content subject to final approval by Modern Casting staff.

ANNUAL BUYER'S GUIDE

Since 1963, the Modern Casting Annual Buyer’s Guide is the one complete reference source that metalcasters instinctively turn to again and again, all year long. Be there when buying decisions are being made! It is the most comprehensive and easy-to-use reference source for suppliers of equipment, materials and services. Metalcasters can access it in several ways:

PRINT

The 2021 Buyer’s Guide will be included in the print and digital November 2021 issue of Modern Casting. Your ad could be seen by over 19,000 metalcasting professionals worldwide. Regular Modern Casting ad rates apply for display advertising.

Adlets measuring 2”x 1.5” or 2”x 3” are also available and can be placed within any of the product classifications available. Perfect opportunity for multiple exposures!

B&W 5+ ADLETS 4 3 2 1
Double Adlet $515 $540 $570 $640 $720
Single Adlet $380 $415 $460 $525 $610

 

COLOR 5+ ADLETS 4 3 2 1
Double Adlet $665 $690 $720 $790 $870
Single Adlet $530 $565 $610 $675 $760

PRINT

Modern Casting’s editions are archived digitally, so your print ad in the Buyer’s Guide can be seen by anyone referencing this issue at any time.

MANUFACTURING INDEX LOGOS PRICE
Member $250
Non-Member $500

METALCASTING CONGRESS SHOW GUIDE

Exhibitors have the exclusive opportunity to promote their participation in the Guide to Metalcasting Congress, given to all attendees at Metalcasting Congress. Make it easy for them to find your booth and see any “Show Specials” you will be offering.

Advertising Deadline: February 15, 2021

SHOW GUIDE ADVERTISING PRICING AND SIZING

PAGE SIZE PRICE FINAL SIZE BLEED
Full page $1,000 7” W x 10”H .125” on all sides
½ page $750 7” W x 5” H .125” on all sides 

ADDITIONAL MARKETING OPPORTUNTIES

SUPPLIER PROSPECTUS
Published every other year in May and mailed along with Modern Casting magazine to it’s entire circulation. Advertisers supply a full-page company profile including two images and full contact information, along with a full page product advertisement that will face the profile. We will build the two pages for you, keeping the same format throughout the publication. In addition, it will be distributed at AFS Events all year!

2 PAGE SPREAD: $3,950
Ad deadline is April 20th, 2021.

METALCASTING EQUIPMENT, PRODUCTS, AND SERVICES SUPPLEMENT
The supplement mails each year with the September issue of Modern Casting magazine and goes to its entire circulation. Content is exclusively product-oriented, by category. Sizes offered: special, formatted, one-quarter page Action Ads, full-page ads, and half-page horizontal display ads. Extra copies will be printed for trade show distribution.

Horizontal half page: $2500
Full page: $3400
Actions ads: $1450 for one, $1200 each for two or more

METALCASTING CONGRESS 2021
AFS’ annual gathering of metalcasters and suppliers will be held April 13-15 in Milwaukee, WI. 10x10 and 10x20 booths will be available.

PRINTED INSERTS AND ARTICLE REPRINTS
Both are available from Modern Casting magazine on a custom basis. Ask your advertising representative for details and pricing.

BELLY BAND
Ideal for a product, service or special announcement. The band wraps around the entire magazine and must be removed before reading. Pricing may vary depending on the thickness of the magazine, stocks used and size of belly band. Please contact your sales representative for a detailed quote.

OPPORTUNITIES AVAILABLE FOR ADVERTISER FURNISHED FLYERS
Your pre-printed insert inside the Modern Casting magazine or we can include loose flyers in a polybag with the magazine.

AFS CONFERENCE SPONSORSHIPS
Each year, AFS hosts a number of professional, executive, and invitation-only conferences covering a variety of topics. Low-cost, high-impact sponsorships are now available for most of them. For complete information, please contact: John Carano at 614-378-8948 or jcarano@afsinc.org.

CLASSIFIEDS

You can post a classified ad in our print publication and/or post a job to our online career center. For more information, click here.

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