Simpson Technologies joins Norican Group

AFS Corporate Member Norican Group, home to DISA, ItalPresseGauss, StrikoWestofen, and Wheelabrator, has acquired U.S.-based Simpson Technologies, an AFS Corporate Member that makes equipment for the mixing, dosing, handling, reclamation, and analysis of sand. The 110-year-old family business is based in Aurora, Illinois, and has subsidiaries in Germany and India. It has a significant footprint in both foundry and chemical process industries.

Joining Denmark-headquartered Norican will expand Simpson’s global reach, offer a one-stop shop for joint foundry customers and give chemical process industry customers access to Norican’s leading digital technologies.

For Norican, the acquisition is a natural extension of its complete foundry offering, strengthening its capabilities in sand preparation, reclamation, and laboratory testing.

The acquisition was completed in early October for an undisclosed sum. The existing Simpson team remains in place. Simpson’s Bruce W. Dienst will take over the leadership of all Norican activities in the North American region and will continue as president and CEO of Simpson Technologies.

“I’m delighted to welcome Simpson Technologies into the Norican family,” said Anders Wilhjelm, CEO of Norican Group. “It’s a great match for both sides. We were particularly impressed with Simpson’s outstanding sand reclamation and energy-efficient continuous sand mixing equipment, which perfectly complements our suite of sustainable foundry technologies. It’s reflective of an ethos that values resources and works hard to reduce our industries’ impact on the planet.”

Dienst added, “We are very excited and honored to join the Norican family whose values, strategic vision and technologies fully align with and complement ours. In fact, we’ve already worked with and respected many of our new colleagues for decades. In North America, we will further integrate Simpson with our sister brands of DISA, Wheelabrator and Monitizer to provide a complete solution that produces castings of the highest quality. With Norican, Simpson will extend our innovative technologies to a global customer base with unequalled local support and technical assistance.”

Simpson Technologies’ processes will be integrated with Norican’s systems over the coming months.