Auto aftermarket specialist Edelbrock is a unique company with unique ownership. We profiled the business in our December 2008 issue after it added a permanent mold metalcasting facility to its green sand plant to expand capacity. Take a minute to peruse the profile here.

In the hopes that you’ll read the full profile, we won’t go into it extensively in this space, but suffice it to say that Edelbrock’s ownership believes in-house metalcasting is essential to its future success.

Now, the company has launched another venture to expand the scope of its metalcasting section. But this time, it hasn’t added molding lines or melting capacity. Instead, it has upped its online ante with a new “Edelbrock Aluminum Foundries” website.

And the company didn’t just throw some html up into cyberspace and hope it stuck. According to MODERN CASTING’s online advertising salesperson and metalcasting website guru Jim Beckwith, Edelbrock took its time and did it right.

“Edelbrock’s end result is one of the most impressive metalcasting websites I can remember seeing,” Beckwith said. “It’s worth a look.”

So head over there and check out standard fare like the company’s processes and capacities, as well as cool multimedia on “Edelbrock TV.” You may pick up some tips on how to keep your own online domain relevant, but at the very least, you’ll see a neat site that highlights the process we all know and love.