Grede rolls out e-mobility emphasis to grow automotive, industrial market share
AFS Corporate Member Grede Holdings LLC (Southfield, MI) announced a sharpened focus on e-mobility to leverage electric vehicle opportunities for the light vehicle, commercial vehicle, and industrial markets. Developing and quoting millions of dollars in cast iron solutions for the electrification market, the company said its increasing commitment aligns with a growing e-mobility market they expect will rapidly accelerate from 2025 to 2030.
Grede’s e-mobility emphasis begins with the formation of an e-mobility sales director position, which the company asserted will strengthen its concentration on and penetration into the electrification market, while allowing Grede to leverage existing resources for traditional brands. Additionally, Grede is positioned to expand its casting solutions for the new EV market, including through production of key products such as knuckles, control arms, differential cases, covers, and housings.
The company has promoted three of its staff to support its current customer base as they transition into the electric vehicle market while cultivating new business with emerging electrification companies.
Christopher Connors has been named director of e-mobility, tasked with helping Grede align electric powertrain technologies with the goals of its clients. He will play a key role in positioning Grede to capture an uptick in EV demand across the automotive and industrial sectors.
Justin Milus has been promoted to director of sales–commercial vehicles. In his new role, he will focus on building and maintaining strong, long-lasting relationships with Grede’s customers while partnering with them to better understand their business objectives and needs.
Jefferey Brodnik is now Grede’s senior account manager–automotive, serving as a trusted point of contact for automotive customers, analyzing their businesses to identify strengths, weaknesses and new opportunities while working to generate new business.