While the rage of 3-D movies has slowed a little the last few months, many of our kids are excited about the new Nintendo 3DS handheld gaming system that is coming out later this year. It will allow for gaming in 3D in the palm of your hands. With this type of technology now in the mainstream (and outside of Hollywood), does it present an opportunity for metalcasting? We believe it does from a public relations perspective.

A 3-D video of metalcasting would allow you to reach out and practically touch molten metal. This is the single most powerful image our industry produces. It also is about as cool as possible for manufacturing. This powerful, cool image could have a profound effect as the next generation tries to decide what its future holds.

Do you remember the driving forces behind why you chose the profession you are in?  Was it a movie? A television show? A person or thing you admired? We can’t underestimate the importance of being cool.

So watch out—soon molten metal could be pouring in your living room.