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Metalcasting, Beautified

Leave it to a French company to make metalcasting feel like a ballet.

From the delicate accent of the narrator to the tinkling melody that accompanies her description of the process, this video from Le Creuset is metalcasting beautified.

But hiding under the elegant veneer of the video is casting in all its grit and glory. The narrator tells us that if a piece of cookware is scrapped, “it will be returned to the furnace to start life again.” And each pot or pan Le Creuset produces is “one of a kind…truly individual,” owing to the inherent variations in casting.

Whatever the inherent variations in the process, the video teaches us at least one thing is certain: an iron cookware producer like Le Creuset wouldn’t be what it is today without metalcasting capabilities.