Columns: Marketing mind

Rich Jefferson
July 3, 2018

In the first part of this column published in June, we reviewed two critical communications ideas for metalcasters, brand and reputation. Brand is how you want to image your company to customers.

Rich Jefferson
June 20, 2018

If you’re in business, your reputation, especially your online reputation, can determine if buyers avoid you or seek to do business with you, whether you can hire the right people, or have somethin